Recycling: with Poefjuh, fabrics get a second life!

The word 'sari' originates from Sanskrit and means a 'strip of cloth'. This traditional Indian garment is often considered a symbol of Indian or Bengali heritage and culture. The oldest depiction dates back to the Indus Valley civilization (2800 - 1800 BCE). In its current form, there are over 80 existing ways to wear a sari. Nonetheless, more and more women in India's cities are opting to abandon the traditional sari.

There are many reasons for this steady decline. The main reason is a desire to become more Western and modern, but practical considerations also play a role.

Wearing a sari can take a lot of time and is not very practical. Today, the sari is increasingly associated with marriage and is mainly worn during special celebrations.

The declining popularity of this garment not only has implications for fashion, but also has a huge impact on the environment, as hundreds of thousands of beautiful saris are thrown away. But, as everyone knows, treasures can be found in others' waste. There are thousands of sari scraps collected from textile factories that are transformed into beautiful handmade poufs and cushions.

Our impressive poufs and cushions are fully made from recycled saris and wedding dresses and are produced by hand. The poufs and cushions are available in a variety of different colors and styles. Their striking, sophisticated patterns create an innovative and unique fashion statement. They not only look great in your home, but also pay tribute to Indian and Bengali culture.